Fire Safety Alert
This document provided by Ram Mutual Insurance provides information on best practices to prevent hay fires as well as warnings of hay fire dangers. It is written to farmers or anyone who stores hay. This is written and presented as a credible message appealing to Ethos and Pathos. This "Safety Alert" includes numbers and data about storage and degrees of concern, but there is no mention of the low probability of having a hay fire even if wet hay is stored incorrectly. Instead, fear is used to motivate the reader to buy into this danger as a significant threat invoking a response to acquire insurance for such a threat and take preventative measures. There is also an implication that if a farmer checks hay moisture and temperature and stores hay correctly they will not fall victim to a spontaneous combustion hay fire. Ram Mutual presents this information with company letterhead on a document formatted consistent with the Ram Mutual brand. The font and colors used match Ram Mut...